I discovered today that everything may be working as designed.
Each of the calrod units on this range has a "black box" on it which is there to "keep things from overheating". It limits and/or cycles the current flow and is wired to the inner coil. Since the inner segments are shorter, I'm guessing that they get hot enough to glow red - but not the outer ones. They are wired in parallel.
I am going to confirm this by getting some old-school standard burner units and put those in. I'm guessing that will solve it. (The person I spoke with at the appliance store today said that people are complaining about these new ranges and they therefore stock standard burner units to replace the factory ones)